TOUS COSMETICS
Brand Design / Feb – Jul 2023
TOUS is a genderneutral cosmetic brand we created in the 4th semester. In a group of three we developed the brand design for a fictional brand. Through the use of specific colors, wording and imagery TOUS breaks free from gender norms, transcends gender beauty standards to make everyone feel represented and valued.
Even the name TOUS (french for 'all') emphasizes this message.
colors + fonts
logo + variants
imagery
POSTERS
billboards
postcards
website
